we focus on consistency > perfection

Abs by Alana was created to bridge the gap between evidence based coaching and the kind of real, personal support that helps people truly transform, not just physically but mentally too.

What began as Alana’s personal passion for competing quickly grew into a full time mission to empower others through fitness. Joined by Zoe, a fellow competitor and coach with her own powerful story, we’ve built a coaching space rooted in education, confidence and sustainable progress.

Our goal is simple: to help you feel stronger, more motivated and supported every step of the way. No quick fixes, no trends, just real results that last.

this is for you